Structuring complexity into clarity.
Independent insights and strategy consultancy that turns complex market signals into future-proof strategic direction.
Chloe Lovato
LOVA Insights was founded by Chloe Lovato on a simple premise: even exceptional work can succeed or struggle unpredictably in complex, rapidly evolving markets.
The signals organizations need are already circulating. The competitive advantage comes from knowing how to interpret, structure, and act on them.
LOVA Insights transforms complex data, emerging trends and market shift indicators into evidence-based strategies and opportunities that help brands make smarter decisions, move with confidence, and stay ahead of change.
Six years agency-side across FMCG, healthcare, technology, and consumer clients taught me to read a market the way senior and C-suite audiences need it: risks flagged, opportunities named, and the path forward clear. I now work directly with brands, and with the agencies that need senior analytics and strategy capacity.
MSc Strategic Communications, London School of Economics
Six years agency-side insights and analytics across global markets
Most of what a brand needs to know is already circulating, it just exists as noise until someone knows how to structure it. We start from evidence over assumptions, then narrow thousands of signals into the handful of insights that make the path forward clear.
The LOVA Insights Method
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Market & Narrative Intelligence
Media and social listening. Competitor intelligence. Regulatory and category monitoring. Audience research. AI search trends. We read signals from these data points to reveal the conversations and contexts shaping your market, where momentum is building, what key needs are, and where opportunity exists.
Applied Strategy
We narrow the intelligence into the handful of insights that actually highlight the path forward, then translate them into practical strategy: positioning, messaging, audience strategy, launch and campaign planning, and risk framing. Shaped around your business, never dropped over a template.
Visibility & Resilience
Direction that stays future-proof. AI engine optimisation (AEO), share-of-voice benchmarking, and narrative monitoring keep your brand and category tracked well beyond the initial strategy so you can act with confidence, stay ahead of shifts, and manage change as it comes.
What working together actually looks like
A conversation, not a questionnaire
We start with a conversation about your challenge, opportunity, or project. We'll also tell you honestly if we're the right fit.
A Scope built around your goal
No fixed menu or one-size-fits all solutions. Whether you need a focused diagnostic, a comprehensive strategy, or ongoing advisory support, the work is shaped around the goal you are trying to achieve.
A Strategy your team can build on
You receive more than recommendations. We share the thinking, evidence, and rationale behind every decision, so your team has the clarity and confidence to continue long after the project is complete.
Example questions that start a project
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Have a brief in mind?
Whether you're exploring a new opportunity, navigating change or facing a strategic decision, we'd love to hear what's on your mind. We'll discuss the challenge, determine whether we're the right partner, and recommend the most appropriate next step.